Coldplay recently released their music video ‘Hymn for the weekend’. The video has been blamed for ‘Culture appropriation’, being full of Indian stereotypes and basically showing how India appears to people in western countries. As if that is not enough, Beyonce also appears as a Bollywood actress, dancing in an exotic manner on the screen. Her costumes have too much bling and forced Indian themes.
Believe it or not, this is not the first music video where something like this has been done. And no, we are not talking about the time when Heidi Klum wore a costume of Goddess Kali to a Halloween bash.
Or when Selena Gomez wore a ‘Bindi’ in one of her stage performances and received flak for it.
We Are talking about music videos which played right into west’s version of India. Here is our list of videos which have showcased the same stereotypes time and again.
Long after our very own Mithunda showed his swag in Disco Dancer on Bappida’s tunes, M.I.A used the music for a song.
And hence, the song which was synonymous with bollywood movies of 80s and 90s got extremely popular and was highly regarded in countries like Soviet Union got another lease of popularity and was introduced to another legion of fans, albeit in the same stereotypical way again. Here is the music video:
Iggy Azalea- Bounce
Major Lazer & DJ Snake – Lean On
By the way, ‘ The Big Bang Theory’ did something similar where the only Indian character in the cast breaks into a bollywood dance. We guess it is not stereotyping if there is someone from India involved. We will let you be the judge with the music video here.