An integral part of a company’s marketing strategy is to create a brand identity and marketers spend enormous time to coin an intuitive and appealing name. While some founders create names with subliminal message that the brand conveys (SONY), others follow a conventional approach of choosing names after their founders (Hewlett and Packard or HP).
Interesting or not every brand name has a story behind it. In India, the businessmen in past didn’t stress on having a unique and appealing etymology to their brand names. Thus, most of the conglomerates are named after the last name of their founding families.
Here is the collection of 7 brands that have an interesting story behind their names:
Source: The Portfolio Book of Great Indian Business Stories by Penguin Books India